In the late 1980s, a small group of young environmental activists began to identify as a subculture people concerned about bicycles, and their place on the streets…and they began to build a community.
"You might get laughed at the first time, but you back it up with numbers and success and experience elsewhere, you can start to make the case. But if you don't do that, you're never going to get the funding that you need, and it's never going to meet anywhere near its potential."
