In the late 1980s, a small group of young environmental activists began to identify as a subculture people concerned about bicycles, and their place on the streets…and they began to build a community.

“I had raced, and I rode cross-country here and did a few things, but I was more interested in the bigger, bigger, bigger picture….As we started getting a little bit more pull here and there, we started doing the CAN-BIKE stuff. That's where, if you will, I dug in.”

"You might get laughed at the first time, but you back it up with numbers and success and experience elsewhere, you can start to make the case. But if you don't do that, you're never going to get the funding that you need, and it's never going to meet anywhere near its potential."

"You tell car drivers what's there for them — the restaurants, the gas stations. There's all sorts of information you're told. As a cyclist you're told it's a bike route. Well, I know it's a bike route. Tell me something I need to know."

"So little money is spent on cycling infrastructure compared to everything else to do with roads. It's astounding how angry some groups get with what's done to promote cycling. Motorists benefit hugely from the fact that there are more people cycling."

"It's not so much about fashion, it's more about people. Just regular people who have style and have lives and do normal things, and it was very much normalizing cycling, so that everyone could relate to it."

"In order to get the provincial government to listen to us, we had to have a community. And at that time, the community was there, but it wasn't drawn together. And so there was no voice."